“Technology changes exponentially; organizations change logarithmically.”
Scott Brinker described this observation as “Martec’s Law” five years ago, but I think the same can be said beyond the world of marketing technology to digital transformation in general. Scott went on to write:
“I believe these two things are true:Read the article over at Marketoonist here.
“1. Technology is changing very rapidly, and those changes seem to be accelerating.
“2. Changing an organization — how it thinks and behaves — is still hard and slow.”
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