Don't call us, we'll call you - the unachievable expectation set by service providers
The sales pitch by service providers has always been that they are so good that before a client knows about a problem, they will receive a "pro-active" call telling them about it. Never mind, that the best possible notification between the customer and the service provider knowing about an outage is at the exact same time. Unless service providers start buying up the remaining inventory of De Loreans to enable themselves to time travel, the above mentioned sales pitch creates an unachievable expectation.
Read the article over at LinkedIn here.