Many moons ago as r00igev@@r, I came up with the concept of iBurst Notices. The concept was that a telecommunications company should have a separate social media handle that deals specifically with major incidents. This separates and removes the onus from marketing in dealing with operational issues. It is a great tool for the hard working Meerkats to be able to see a network or other status via a social media channel.
Read the article on LinkedIn here.