One-time horseback riding instructor, Robert Madge entered the computer industry with Britain's Intelligent Software Ltd., designing computer-driven chess games. In 1986 Madge sought to set up his own business on his family's Buckinghamshire farm. Madge Networks was a pioneer in the networking market, the emergence of which went on to define internal and external communications among corporations in every industry. Madge Networks was one of the world's leading proponents of Token Ring technology, producing ISA, PCI, and PC card adapters, switches, stacks, and other devices required for its implementation of Token Ring technology.
There I was shooting the breeze with an old mate. The conversation turned to why Madge Networks which I wrote about here went titsup. My analysis is that Madge Networks had a solution and decided to go out and find a problem. They deferred to more incorrect strategic technology choices. The truth of the matter is that when something goes titsup, its not because of one reason only, but a myriad of them all contributing to the negative consequence. There are the immediate or visual ones, which are underpinned by intermediate ones and finally after digging right down, there are the root causes. There is never a singular root cause for anything but I'll present my opinion and encourage everyone else to chip in. All of them together are more likely the reason the company went titsup. As far as technology brainfarts go there is no better example than Kodak . They invented the digital camera that killed them. However, they were so focused on milking people in their leg