Read the full article at the NY Times here.When you pull off Highway 101 and head into Sunnyvale, Calif., the first thing you notice is how boring innovation looks up close. This small Silicon Valley city, which abuts both Cupertino, the home of Apple, and Mountain View, the site of the Googleplex, is where Lockheed built the Poseidon nuclear missile. It’s where the forebear of NASA did some of its most important research and where a prototype for Pong debuted at a neighborhood bar. Countless ambitious start-ups — with names like Qvivr, Schoolfy, eCloset.me and PeerPal — appear in Sunnyvale every year. Aesthetically, though, the city is one enormous glass-and-stucco office park after another. Its dominant architectural feature, the five-story headquarters of Yahoo, a few minutes from Innovation Way, looks about as futuristic as a suburban hospital.
There I was shooting the breeze with an old mate. The conversation turned to why Madge Networks which I wrote about here went titsup. My analysis is that Madge Networks had a solution and decided to go out and find a problem. They deferred to more incorrect strategic technology choices. The truth of the matter is that when something goes titsup, its not because of one reason only, but a myriad of them all contributing to the negative consequence. There are the immediate or visual ones, which are underpinned by intermediate ones and finally after digging right down, there are the root causes. There is never a singular root cause for anything but I'll present my opinion and encourage everyone else to chip in. All of them together are more likely the reason the company went titsup. As far as technology brainfarts go there is no better example than Kodak . They invented the digital camera that killed them. However, they were so focused on milking people in their leg
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