In 2015 you need to stop doing only tin and up your game to service

2015 is not the year of product.
Product strategyis now Service strategy.
The expectation is not about selling and delivering tin. That is now manufactured in the sweat factories of planet Earth and is as cheap as chips. What is required is to add tools and teachings to the tin and for it to become a total service offering. It sounds simple, but many companies will struggle to become more than just box droppers.

Read the article on Pulse here.