This guy called John goes fishing off a pier. He finally catches a fish, and is about to put him in the cooler when he hears the fish cry out "Oh No! Please don't kill me. I'm the only talking fish in the world!" "Oh yeah?" says John "What's your name?" "I'm Rusty, the only talking salmon in the world! Please let me loose!" John thinks about it for a moment and then decides to threw Rusty back. Five years later John goes fishing at the same place where he caught Rusty and after a few hours he catches this huge salmon about 4 feet long. "Rusty?" says John. "John is that you?" asks Rusty. "Yeah, hi Rusty!" replies John. "So, watcha been doing?" questions Rusty. "Well, I've been working and keeping busy. What're you been doing, Rusty?" "Well John, while I was swimming, I found the Titanic, and it was so beautiful that I wrote a book of poems about it "Oh yeah? What's it called?" queries John. Rusty then says: "It's THE TITANIC VERSES, by SALMON RUSTY!"
There I was shooting the breeze with an old mate. The conversation turned to why Madge Networks which I wrote about here went titsup. My analysis is that Madge Networks had a solution and decided to go out and find a problem. They deferred to more incorrect strategic technology choices. The truth of the matter is that when something goes titsup, its not because of one reason only, but a myriad of them all contributing to the negative consequence. There are the immediate or visual ones, which are underpinned by intermediate ones and finally after digging right down, there are the root causes. There is never a singular root cause for anything but I'll present my opinion and encourage everyone else to chip in. All of them together are more likely the reason the company went titsup. As far as technology brainfarts go there is no better example than Kodak . They invented the digital camera that killed them. However, they were so focused on milking people in their leg