This is the blog of Ronald Bartels that wanders on and off the subject of problem management (that is how it started), but it is best described by Ray who says this is Daddy's thoughts! Like the best music is from the Eighties and a wee dram helps in solving most inconveniences.
David Ogilvy’s Last Will and Testament
At the beginning of the book is a short essay titled My Last Will And Testament,
which reads like a list of commandments. The lessons are better seen as
basic rules of advertising to be revisited over and over again should
an aspiring marketer begin to lose their way; their value lies in how
the individual interprets them.
Read about David Ogilvy’s Last Will and Testament here.