
American Chopper is about making motorcycles that are sick! Sick means cool, good looking and aesthetically pleasing (heck, I can feel Paul Sr warming up his knuckles for that last description). The bottom line is that the Teutils won't make a chopper unless it looks good. Yes, it must be functional and have a purpose but it must be sick!
Read further about the message to technologists here.
Look at the video below of Designed by apple in California. It has a similar message:
Look at the video below of Designed by apple in California. It has a similar message:
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