Play-Doh - the failed cleaning product that became a successful toy - the Awesome World of Things

Before being found ground into the rugs of child-rearing homes everywhere, Play-Doh was ironically created to be a cleaning product. The paste was first marketed as a treatment for filthy wallpaper—before the company that produced it began to go down the tubes. The discovery that saved Kutol Products—headed for bankruptcy—wasn't that their wall cleaner worked particularly well, but that schoolchildren were beginning to use it to create Christmas ornaments as arts and crafts projects. By removing the compound's cleanser and adding colours and a fresh scent, Kutol spun their wallpaper saver into one of the most iconic toys of all time—and brought mega-success to a company headed for destruction. Sometimes, you don't even know how brilliant you are until someone notices for you.


Find out more about this toy over at LinkedIn here.

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